Welcome to our Blog
Free marketing advice to successfully drive your business forwards.
YouTube Advertising: Become a YouTube star and get leads
THE DEMAND FOR video is increasing every year, which means if you want to be found by your target audience you should be using video. By the end of 2018, video accounted for 74% of all online traffic, and that is only going to increase. Besides posting video content...
Rebranding: Give your company a facelift to attract more leads
IF YOUR COMPANY is not constantly adapting to the changing needs of your target audience and competition, there’s a very real risk that it will begin to stagnate and lose business as a result. A complete overhaul of your products or services is not always necessary....
Industry Events: Get leads by attending exhibitions
THERE ARE PLENTY of opportunities to get leads at industry events and exhibitions, whether you have a corporate stand or attend as a visitor. You don’t even have to visit the industry event or exhibition to get leads. Every industry event or exhibition can really...
Industry Awards: Win awards to attract business
WITH 5.4 MILLION small to medium-sized businesses in the UK alone it can be difficult to stand out in such a crowded marketplace. One way you can stand out is by winning industry awards. They help you, your company and your website to get recognition. They also bring...
A practical guide to handling negative comments on review sites
A practical guide to handling negative comments on review sites The internet has truly empowered customers and clients, which has become a double-edged sword for businesses. There has been an explosion in the number and popularity of review sites. While they are a...
Customer Profiling: Qualify your leads to save money and time
IF YOU DON’T qualify your leads to determine if they have a need for your products or services and the budget and authority to buy them, you’ll waste time following up and trying to sell to people who aren’t a good fit for your company. They might not have any need...
WOW Your Potential Buyers: Make every interaction delightful to impress prospects
It really doesn't take an enormous amount of effort to wow your customers by going above and beyond their expectations, and it could make the difference to your business merely surviving and thriving. Because if you let your customers down by not delivering the...
Data Collection: Build a list of leads and customers
ONE OF THE best ways you can make more sales and profits is to build a list of high-quality leads and customers that you can communicate with via email. Email has a very high conversion rate and, as you build your list by providing content subscribers will find...
AdWords & Bing: Get leads with PPC Advertising
Utilising paid search adverts on Google or Bing is an excellent way to drive traffic to your website. It can work many times faster than organic search (Search Engine Optimisation or SEO) but if you don’t set up and run your campaigns correctly, it can become a...
Social Media Competitions: Run contests to generate leads
There is an easy way to attract hordes of new prospective customers as well as engage with your existing social media followers. And that’s to run contests or social media competitions. They present you with the possibility of getting lots of positive attention and...
Get leads from Traditional sources like Magazines & Newspapers
Email Marketing: Send offers to other people’s customers
IF YOU WANT a quick way to get more leads, then consider a direct email marketing campaign. It works like this: you send an email to an opt-in subscription email list that’s comprised of people in your target audience. You could buy a list from a broker, or you could...