be clear

The art of mastering consistent marketing that converts

Let’s picture it

You’re trying to win a new customer.
You’ve intrigued them with a mailer or brochure. Or maybe they’ve seen the banner on your premises. Perhaps you’ve fingered the quiche together at a networking event.

What do they do next?

Probably Google you. And, almost certainly, look at your website. Why? For more information. For assurance. To decide if you’re a credible outfit.

Does the “online you” match the “offline you”?

According to Google, 76% of people visit a local business within 24 hours of searching on their mobile. 28% end up buying something.

Does your website match your signage? Are there different generations of branding across your leaflets, your posters and your website? Different colour schemes?

To a stranger, that’s confusing. And confusion is a sales blocker.

All roads lead to your website

It’s tempting to give equal weight to every product you sell, or service you provide. Don’t. You. Chuffing. Dare.

 

People visit your site for a reason. Figure out what that reason is. Then make that the single biggest call-to-action on the relevant page. If they want something else, trust them to find it in your menu.

That reason changes too. On a bank holiday, why did they visit your site? To find out if you’re open. Don’t make them hunt around for your postcode or opening hours. Stick it up front. We build websites you can edit yourself, so you can make sure the information is always up to date and relevant.

We build we build websites that can do stuff Like bookings and e-commerce. Ask us for a copy of our Websites guide and we’ll give you a fixed price proposal to help yours perform for today’s visitors.

BE CONSISTENT

Your logo and brand are visual shortcuts. They powerfully help people remember you. Be clear. The more consistent you are, the more powerful the memory magnification effect.

Leaflets and Flyers

We’re clearing out our stocks of lightweight 115gsm paper in
February to make way for a new range.

 

Leaflets should be a fundamental part of every marketing plan.

20% off in February and now with free delivery.

Folded leaflets

For price lists, low-cost mailers and brochures. Be clear what you want a recipient to do next…

 

To order online? Book an appointment? Tell them what you want them to do.

That reason changes too. On a bank holiday, why did they visit your site? To find out if you’re open. Don’t make them hunt around for your postcode or opening hours. Stick it up front. We build websites you can edit yourself, so you can make sure the information is always up to date and relevant.

We build websites which can do stuff. Like bookings and ecommerce. Ask us for a copy of our Websites guide and we’ll give you a fixed price proposal to help yours perform for today’s visitors.

Booklets

 

Sometimes a story needs space to unfold.

A booklet gives you more room to expand on what you do and who you are.

115gsm is 20% off in February – other paper types are available.