YOUR LOCAL SEO EXPERTS 

WHAT IS SEO?

We all want to rank as highly as possible when people search for terms relevant to our business or our site. Because it makes it more likely we get more traffic and therefore more likely to generate enquiries and orders.

There are things we can do to help Google and other search engines prioritise your website so that rankings improve over time as a result. SEO is complex though and it changes all the time. But we like to make it as transparent as possible. Put very simply it all boils down to two things that you need to get right – Relevance and Authority.

Relevance

Can Google easily read your website and does it think the content is good enough and relevant enough? Because making your site technically and structurally as easy to crawl for search engines as possible will help improve your online presence. But don’t forget your readers. Making sure the information on your site is relevant to what people are searching for is just as important. This is known generally as ‘on-page SEO’.

Authority

How much do search engines like Google, trust your website? Because this ‘authority’ determines where you rank. So the more others link to your site and your content, the more trusted you are. This is what is generally known as ‘off-page SEO’. Both ‘on-page’ and ‘off-page’ SEO are an ongoing commitment of resource.

In conclusion, “SEO” is actually just a slang term for a collection of best practices – web development, digital marketing, content creation, social media, PR, and so on. It’s all these things done well, done consistently, that will get you results.

We’re here to make SEO transparent, simple and accessible to all of our clients.

We’re not hidden away in a bedroom working in our underpants or some anonymous online-only service from some far off land. Actually, we’re in a web studio on Weymouth’s largest business park – the Granby Industrial Estate. Your neighbourhood SEO expert.

That means you can actually come in and see us for a chat. You can give us a call or drop us an email and we’ll promptly respond. Let’s get together and see about increasing your online presence. First, though, you might be wondering “But what on earth is this SEO and why should I care?”

Importance of Local SEO

Local searches have been increasing rapidly for the last four to five years. For instance, more than fifty percent of Google searches are local searches. Therefore, Google puts its attention on local searches. To illustrate it more precisely, If you search something on Google, you will surely find the local businesses in a huge number. Interestingly, you will find the businesses which are situated very near to your location. As a result, the small businesses in the local or nearby area are getting benefited tremendously.

You might be wondering how the local businesses are getting benefited from the nearby Google searches. To meet this question, there is a report to look at. Between 2017 to 2019, there is a 900% dramatic increase in google searches where phrases like near me, today, and tonight are involved. This statistic, which was collected by google, leads them to focus on searches that are related to your location and geography.